Apple's Newest Ad Series "Behind the Mac" Features Creatives Who Wouldn't Have Made It Otherwise


Apple has just released four new commercials, each featuring different creatives who demonstrate just how important their laptops are to their craft (and the continuance of them).

“Has the MacBook improved my vision? Absolutely,” says legally blind photographer Bruce Hall. “It’s allowing me to do things that I couldn’t do a decade ago. I’m just having the time of my life.”

The ads also star entrepreneur and app developer Peter Kariuki and iconic musician Grimes, who also used the ad to debut a new song called “That’s What the Drugs are For”. You can watch each of the commercials below.