The Electronic Alphabet


Vinicius Araujo is a Rio de Janeiro-based designer who has taken a collection of well-known brands and turned them into a font. While it’s not exactly usable for drafting a Word document, it is fun to look at. The first letter of each brand’s name is used to spell out the alphabet, so you have Apple for “A,” Beats for “B,” Canon for “C”, and so on. Araujo made sure each letter looked like a product the brand would create, down to the flashing load screen of a Dell PC running Windows XP and the old, clunky build of a Motorola. Take a scan through all the letters and see how many you can figure out.