Apple isn't exactly a company known for offering frequent peeks behind the proverbial curtain. Getting this kind of perspective though shows just how dedicated the team in Cupertino is to nailing the details – Apple took something that seems relatively basic at first and pursued it to its logical conclusion, giving us something awesome in the process.
"We probably could have done this digitally, but we actually shot all of this practically in a studio" says Alan Dye, Apple Vice President of User Interface Design, of the motion faces. "What I love about the fact that we did this is that it's just so indicative of how the design team works.”
Insta Novels is a new project from the New York Public Library that brings classic reads to your phone via Instagram Stories. You don’t need a library card to read them; all you have to do is head to @nypl and browse the selection in their saved stories, though you may want to wait because right now it’s only Alice in Wonderland. Still, we’re very excited, as the artwork for the animated covers looks incredible and there are no late fees for us anymore. Yes, there are limitations. As far as we know, there’s no way to save your place and pick it up later, so you’re basically committing yourself to a full book in one sitting—or at least one large chunk of a book, since they broke Alice in Wonderland into two parts. Franz Kafka’s The Metamorphosis is on the way along with other works, so give them a follow and let your commutes get a whole lot more imaginative.
The daily grind can be hard to get into. To help you get through this week, we've gathered the best of the web for you with the things we think you should browse, watch, read or do. First up, here's some of the worst commercials to feature surfing. Learn some ways to create good fortune (with a bit of column advice). Watch how a former software engineer learned the right way to pitch ideas to Steve Jobs. Fly to new heights with Alex Broadstock and his Instagram. Feeling like chicken? Here are some of the best places in Sydney for fried chicken! Head into the world of junk rafts that travel around the Venice Canals (you might be surprised which Venice).
Get inspired to follow your dreams with Nike's latest powerful campaign. Narrated by Colin Kaepernick, the ad highlights athletes like Shaquem Griffin, Alphonso Davies, Serena Williams, and LeBron James who beat the odds to not just play their sports, but dominate them.
Nike’s share price has dropped recently. But their stock investment from under-35’s has grown exponentially. Why? Because under-35’s pay attention when brands stand up for a cause. Nike has raised a middle finger to older, conservative Americans. But in doing so, they have repositioned themselves to an entire generation of fans, and rebooted themselves. With this campaign, they are now a challenger brand with a powerful, simple message; dream crazy.
Cut in Half: The Hidden World Inside Everyday Objects is a new book that answers the question of what’s inside those things that make up your life. From the time of being a little boy even until becoming a grown-up, men have always taken things apart to see what’s inside or how things work. It’s an innate part of what makes a man a man. The danger, however, is once something is taken apart, how do you get it back together. With Cut in Half, you won’t have to worry or wonder any more.
ICON 1000 has made its name taking motorcycles — new ones, along with those that were busted and broken — and retro-futurizing them. That’s just what they’ve done with their latest build, a yellow and white 1999 Suzuki Bandit 1200 that they’ve christened “Colonel Butterscotch.” The ’99 Suzuki was nearly complete junk when ICON first brought it into their garage. With a beaten up frame and a bulky body, the Bandit wasn’t winning any beauty contests. Yet ICON saw potential and got to work quickly stripping the bike of plastics and outfitting it with mundane odds and ends sourced from eBay.
You know why that security footage of an office worker throwing the printer out of a top floor window is so hilarious? Because we’ve all wanted to do it. And if I had a dollar for every time I’ve wanted to slap some loud-talking moron’s phone onto the floor, I’d have enough for that pair of A-grade noise cancelling headphones from Bose that I’ve been angling for for months now, to no avail.
Like a bald Britney Spears trying to mutilate a car window with an umbrella, humans abandoning all form of self-control and partaking in a little emotional anarchy is one of the highest forms of entertainment known to man, which is why two-minute short film Enough is just so good. Director Anna Mantzaris’ cute but dismal characters decide to throw social decorum (and at times, their computers) out of the window, in the most relatable of social situations.
Patagonia tend to be the ones towing the bandwagon that other companies jump on board, and legendary environmentalist/activist Yvon Chouinard’s Patagonia funding of projects that draw attention to the myriad of threats to the natural world is unparalleled in a company of its size. The latest of which, Blue Heart, is a wonderful piece of journalism that documents the struggle to save Europe’s remaining wild rivers from being turned into hydropower plants—a so-called renewable energy source that’s nowhere near as green as it’s been billed.